Self-Promotion. New Business Development. Not unlike the “War On Terror,” the effort to promote oneself and generate new biz is never ending. It’s a constant struggle because it touches so many aspects of your firm. Positioning, differentiation, product offering, what to charge, it all affects your success or lack there of. AIGA has assembled some...Read More

For a company that invented itself on making the perfect copy, Xerox has outdone itself with this new logo. I think we all remember the AT&T redesign, with their implementation of the “swirly globe” look that has been synonymous with everything from high-tech companies to Church logos. Just visit http://www.logolounge.com/ (membership required) and you’ll see...Read More

What’s a golf trip have to do with Design? Well, it’s more about Guerilla Marketing. Since we’ve been retained by the TPC to manage their site http://www.tpc.com/ we’ve been helping them increase their web cred via Pay-per-click and SEO. By chance we stumbled across some golfers going to PubCon in Las Vegas around the same...Read More

JEA has released a new RFP and several local agencies are participating. Yeah! I’m certain said agencies are preparing a lavish reception for Mary Fisher, Jan Korb, Tony Allegretti, Alison Blackstone and yours truly. After all it’s these fine rabble-rousers that got them a second chance. Tom or Jim, In case you’re looking for thank...Read More

Baby come back, you can blame it all on me. I was wrong and I just can’t live without you. This Dell is like a desperate overweight teenager with her ruby red prom dress trying to get a date. A few posts back I spouted about how our shop is switching to Mac after 10...Read More

One of our clients, Engle Homes, asked us to kick up their Web presence a notch. We are helping them with a new campaign, Choose 2 for free. So we dug up an idea from about a year ago, of adding some Flash Video. Rocky, our main client contact, has a lot of experience with...Read More

A new aquaintance dropped by yesterday with a little aluminum case and inside were three trays of little bottles of liquid reminiscint of magic potions from the bygone era of traveling salesmen. Inside each bottle was a surprise. Pink bubblegum, fresh cut grass and Ocean Stream were a few of these amazing scents that Muzak,...Read More

I almost spewed (my beer) when I heard this commercial. I’m not sure even Elvis can ressurect this dieing brand. but this commercial is worth a look. I just hope my kids don’t start singing the jingle (without even knowing what it means).Read More

A friend of mine sent me this truly great, albeit rather long slideshow based on the popular book, the Brand Gap. I figured hey…since I’ve never read the book, I’ll watch the movie instead. Ironically, I found myself flipping quickly through the last ten slides rather quickly. Perhaps I’ll create a Cliff Notes edition to...Read More