For a company that invented itself on making the perfect copy, Xerox has outdone itself with this new logo. I think we all remember the AT&T redesign, with their implementation of the “swirly globe” look that has been synonymous with everything from high-tech companies to Church logos. Just visit http://www.logolounge.com/ (membership required) and you’ll see...Read More

What’s a golf trip have to do with Design? Well, it’s more about Guerilla Marketing. Since we’ve been retained by the TPC to manage their site http://www.tpc.com/ we’ve been helping them increase their web cred via Pay-per-click and SEO. By chance we stumbled across some golfers going to PubCon in Las Vegas around the same...Read More

JEA has released a new RFP and several local agencies are participating. Yeah! I’m certain said agencies are preparing a lavish reception for Mary Fisher, Jan Korb, Tony Allegretti, Alison Blackstone and yours truly. After all it’s these fine rabble-rousers that got them a second chance. Tom or Jim, In case you’re looking for thank...Read More

Baby come back, you can blame it all on me. I was wrong and I just can’t live without you. This Dell is like a desperate overweight teenager with her ruby red prom dress trying to get a date. A few posts back I spouted about how our shop is switching to Mac after 10...Read More

One of our clients, Engle Homes, asked us to kick up their Web presence a notch. We are helping them with a new campaign, Choose 2 for free. So we dug up an idea from about a year ago, of adding some Flash Video. Rocky, our main client contact, has a lot of experience with...Read More

A new aquaintance dropped by yesterday with a little aluminum case and inside were three trays of little bottles of liquid reminiscint of magic potions from the bygone era of traveling salesmen. Inside each bottle was a surprise. Pink bubblegum, fresh cut grass and Ocean Stream were a few of these amazing scents that Muzak,...Read More

I almost spewed (my beer) when I heard this commercial. I’m not sure even Elvis can ressurect this dieing brand. but this commercial is worth a look. I just hope my kids don’t start singing the jingle (without even knowing what it means).Read More

A friend of mine sent me this truly great, albeit rather long slideshow based on the popular book, the Brand Gap. I figured hey…since I’ve never read the book, I’ll watch the movie instead. Ironically, I found myself flipping quickly through the last ten slides rather quickly. Perhaps I’ll create a Cliff Notes edition to...Read More