As a branding agency owner, I have been asked by dozens of friends either working for or with not-for-profit organizations to help with their marketing. At first, frankly, I was flattered that someone would want my work to grace their organization’s letterhead or website or business card or event poster or invitation or.....I’m sure you...Read More
The driving question I have about Google Glass. Will it be rude to wear them indoors, or will you be all like. It’s Google Glass, I’m not really that pretentious. So will this become the next screen…A key part of our life or will these sit in the glove box like our bluetooth headsets and...Read More
A colleague posted a message on LinkedIn asking why no one reads his email newsletter. He seemed rather despondent, so I took a glance at it. It was essentially a condensed portfolio with some contact information. I responded this way: When people look at an email newsletter, their first thoughts are: What’s in it for...Read More
With Facebook, Twitter and other SM it seems the good old-fashioned blog is passe. It’s been almost 6 months since I wrote anything… So much has happened since then. We’ve landed a major project with a healthcare system, almost officially launched our ArtShare program and my website photography, invite and announcement biz, www.ilyweddings.com. ArtShare is...Read More
The other day I posted this message to Twitter about the launch of the new TPC.com home page. It’s a major site for us, even though we only redesigned the home page. The secondary pages were from the TOUR’s previous marriage. I received a few well deserved kudos but more importantly one of my fellow...Read More
I’ve started reading Debbie Millman’s latest book, “How To Think Like A Great Graphic Designer.” The premise is a series of interviews with iconic designers like Milton Glaser and Lucille Tenazas. I thought it might be interesting to chronicle my thoughts after reading each interview. The first is Michael Beirut. I’ve always liked Michael. We...Read More
Self-Promotion. New Business Development. Not unlike the “War On Terror,” the effort to promote oneself and generate new biz is never ending. It’s a constant struggle because it touches so many aspects of your firm. Positioning, differentiation, product offering, what to charge, it all affects your success or lack there of. AIGA has assembled some...Read More
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