Brand Workshop for Small Businesses In today’s competitive business landscape, a strong brand identity isn’t a luxury – it’s a necessity. But for many small and medium-sized businesses (SMBs), crafting a clear and compelling brand can feel like an overwhelming task. What is your brand...Read More

Roar and Raise, Flagler College’s annual fundraising campaign, kicks off this April 3-4, 2024. My program, Fifties for Flagler, offers a matching campaign up to $1000. I’m aiming to gather 20 friends who can contribute $50 each or any combination of $50. ($100, $250, etc). Your...Read More

In the workplace, there's a lot of corporate speak about employee empowerment. Leaders talk with great pride about giving employees autonomy and decision-making power, leading to increased motivation and productivity. That's not to say leaders are not well-intentioned because the evidence is clear that empowerment...Read More

With solid data and insights in hand, the next step is shifting your mindset and, consequently, your actions or behaviour. We admit that this is not easy. Even with a clear understanding of the workforce, your responsibility is to shareholders, not the rank and file.Read More

For many internal communicators, capturing and evaluating employee engagement metrics is ‘the weakest link’. Only 56% of survey respondents track website analytics, 44% look at email clicks, and 19% don't measure employee communications at all.Read More