Connecting patients to Baptist’s network of hospitals, clinics, and providers is critical to the marketing team. Meeting the needs of patients where they live and how they want to connect leads to improved patient outcomes. The legacy site delivered a poor user experience with technical limitations that were prime for an overhaul.
Baptist Health launched a new website strategy focused on usability and search engine optimization.
The new design, development, and architecture enabled Baptist to expand its reach. Patients can now easily find and talk with primary care doctors, specialists, clinics, and hospitals.
Improved outcomes are measurable, but the human story inspires us.