PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including iconic brands that generate more than $1 billion each in estimated annual retail sales.
HDco was commissioned by PepsiCo to produce an explainer video for their innovative analytics software, PepView 2.0. This software offers valuable insights into various functions within the company, such as marketing and product development. However, there was an issue with its adoption within the organization. To address this, we crafted a promotional video demonstrating how associates could benefit from PepView 2.0. The software resulted in increased productivity, the creation of new brand extensions, and a greater presence on retail store shelves.