The challenge: At the time of this project, the global commerce giant is expanding into AmazonGo, Prime Video, Amazon Advertising, Alexa, and Amazon Fresh. These products and services depend heavily on consumer and viewer data analytics at a scale few companies can meet.
How we solved it: We created this keynote video for an annual conference that brings together leading manufacturers, retailers, and TV networks. The fast-paced video energized the audience and demonstrated the depth and scale of the relationship between Amazon and its analytics partner, Nielsen Media Research.
The outcome: Amazon expands its presence in these vital verticals while Nielsen maintains its leadership position as the world’s largest media research company.