ProjectKeynote video

Nielsen to Measure Connected TV Campaigns on YouTube and YouTube TV for the First Time

The challenge: Over 100 million people in the U.S. watch YouTube and YouTube TV on their connected TVs every month. Advertisers are asking for third-party measurement partners like Nielsen to provide a complete view of YouTube and YouTube TV audiences so they can understand the scale of the audience they can reach through CTV campaigns. However, YouTubeTV is a walled garden that blocks third-party measurement. So, Nielsen’s technology team created a new protocol to integrate YouTubeTV into its ratings platform and wanted to tell the world about this game-changing success.

How we solved it: We created a dynamic keynote video for their annual conference that demonstrates how integration and utilization of analytics drive growth for both companies and the industry as a whole. 

The outcome: Nielsen expands its Advanced TV footprint and positions Digital Ad Ratings as the leading independent CTV measurement solution.