The challenge: Neustar is a leader in the consumer analytics marketplace. Competing against established heavy hitters is an ongoing challenge. Consumers prioritize privacy, GDRP is creating a new standard, and browsers are moving beyond cookies.
How we solved it: By leveraging its proprietary consumer data, Neustar launches Fabrick, a comprehensive measurement solution for CPG companies, agencies, and retailers. Our deep collaboration with the Neustar team yielded a series of launch and keynote videos that generated media buzz and the attention of one of the three big credit bureaus, TransUnion. With intention, a social media and streaming campaign amplified the message to the right audience.
The outcome: In 2022, TransUnion acquired Neustar, and our client team was promoted to senior leadership. A huge win for everyone.