Start with better email titles. Good titles make searching for and finding emails easier. Titles should be informative, not pithy. Be sure to include the client, project, date and version. If there are immediate action items, state them in the subject. Try to avoid starting a new email thread. It’s okay to hit reply and...Read More

A colleague posted a message on LinkedIn asking why no one reads his email newsletter. He seemed rather despondent, so I took a glance at it. It was essentially a condensed portfolio with some contact information. I responded this way: When people look at an email newsletter, their first thoughts are: What’s in it for...Read More