With solid data and insights in hand, the next step is shifting your mindset and, consequently, your actions or behaviour. We admit that this is not easy. Even with a clear understanding of the workforce, your responsibility is to shareholders, not the rank and file.Read More

As marketers, we often fall into the trap of thinking that the bigger and grander something is, the more impactful it will be. We are conditioned to believe that size and scale will drive results. However, the true impact comes not from the size or scale of something but from the intent and integrity behind...Read More