As marketers, we often fall into the trap of thinking that the bigger and grander something is, the more impactful it will be. We are conditioned to believe that size and scale will drive results. However, the true impact comes not from the size or scale of something but from the intent and integrity behind it.
When we focus solely on size and scale, we lose sight of what really matters – the why behind what we’re doing.
We become so caught up in achieving more, bigger, and better that we forget to ask ourselves whether we’re really connecting with our audience. We forget that impact is not about impressing others or achieving some arbitrary standard of success but about positively driving change in the industry.
At HDco, we accept the challenge of helping an organization align its values with its branding strategy.
Our client Nielsen wanted to demonstrate its commitment to its associates with an industry-leading parental leave policy. Nielsen approached us to create a video that related to a diverse group of parents and showed how the new policy positively impacted the lives of its employees.
When we act with integrity, we are true to our values and principles. We do what we say we will do, and we do it in a way that is honest, ethical, and respectful. This kind of integrity is essential in creating trust and building relationships, both of which are crucial to making a lasting brand relationship.
Our challenge to you.
Approach your next project with a clear and positive goal and act with integrity. Create a ripple effect extending far beyond individual actions. Inspire others to act with the same intention and integrity, and together we can create something people truly believe in.
Whether you’re working on a small or large project, whether your impact is local or global, align your goals with your values.