ClientL'Oréal Paris
ProjectProduct video

L’Oréal Paris is a leading cosmetics brand that offers luxurious beauty products worldwide. With over a century of scientific research and innovation, L’Oréal Paris has developed a comprehensive range of beauty products with proven effectiveness and safety. These products fall into five categories: makeup, skincare, haircare, hair color, and men’s grooming.

L’Oréal Paris invests heavily in TV advertising annually, spending hundreds of millions of dollars. However, the effectiveness of an ad decreases after a certain number of views, making it a waste of ad dollars. To address this issue, HDco created a training video for senior executives at L’Oréal Paris. The video highlights best practices for maximizing advertising effectiveness, resulting in substantial savings for L’Oréal Paris in media costs. The video includes an interview with a Nielsen executive and features a hip, animated style. As this was an internal video, it is not available for public viewing.