The challenge: TCS, the largest IT company in Asia, employs over 280,000 people. But their global counterparts, especially in the western hemisphere, felt unconnected to TCS’s associates and struggled with cultural barriers.
How we solved it: HDco produced a documentary highlighting the relationship between TCS and its clients. We traveled to India to film teams from different cultures and continents to showcase their remarkable achievements. We followed the story of Namrata, Rameeze, and their associates in Bangalore, Chennai, and Mumbai as they overcame seemingly impossible challenges. This story revealed how, despite our differences in time zones and cultures, we have more in common than we realize.
The outcome: We successfully demonstrated how deep integration can lead to technological breakthroughs. This led to stronger and more productive relationships between TCS and client teams.