The PGA TOUR is a top membership organization for professional golfers, and it co-sanctions tournaments on several tours, including the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, and PGA TOUR Canada. The TPC Network, which consists of over 30 premier golf properties, is owned, operated, and licensed by the PGA TOUR. These properties have been designed by some of the best architects in golf, and each one has hosted or is capable of hosting TOUR-sponsored golf tournaments. TPCs provide rent-free venues for these tournaments, which helps increase charitable donations to grassroots non-profit organizations and boosts championship golf purses. Additionally, TPC offers recreational golfers the unique opportunity to play on the same courses where the world’s best golfers compete.
HDco was asked by the PGA TOUR to redesign the websites for TPC Sawgrass and TPC Scottsdale, its flagship properties. This project promotes memberships, tee times, and events. Using our expertise in destination marketing, we improved the website’s messaging, user experience, and visual appeal. Based on the success of this project, we were awarded the web maintenance and hosting contract for all the club websites in the TPC Network.
Our work with the TPC Network led to a digital strategy and content for Championship Management. By implementing inbound marketing tactics, we were able to drive ticket sales for prestigious tournaments like THE PLAYERS Championship (TPC), which features world-famous golfers such as Tiger Woods and Phil Mickelson.