Ruben Moreno, a retired investment manager with extensive experience at Fidelity Investments, launched a new global enterprise that seeks capital to fund lucrative projects in the Guanzo region of China. To name and brand his investment firm, Ruben enlisted the help of HDco. His challenge was to build trust and credibility within a business culture that values long-standing relationships. After conducting thorough research and an extensive creative process, HDco developed the Manifest Equity trademark, logo, marketing materials, and website to support Ruben’s value proposition. This effort led to over a dozen trips to China, where Ruben secured multi-million dollar investment opportunities.