HDco collaborated with Bruce Musser to revamp one of Jacksonville’s most beloved hair salons, situated in the historic neighborhood of Riverside. Bruce, the founder, had a vision for a modern and sleek design to rejuvenate the stagnant storefront and interior. The outcome of the brand overhaul pleased customers, and within a few years, Bruce was able to move to a more spacious, luxurious retail location with an upscale clientele and increased foot traffic.