Eagles soar as brand video drives student applications to prominent Jacksonville private schools.
The Episcopal School of Jacksonville is a highly respected K-12 private school in Jacksonville. However, it poses significant challenges in terms of recruitment, marketing, and fundraising. To address these challenges and reach out to the next generation of students, alumni, and donors, we integrated videos into our marketing mix. We filmed various people, including students, faculty, athletes, artists, clergy, graduates, and alumni, at the school’s beautiful campuses and sports facilities in Jacksonville, Florida.
The resulting video has a documentary style and was prominently displayed on the website and social media platforms. As a result, we saw an increase in applications and campus pride. Go Eagles!
