Better Beginnings

ClientBetter Beginnings
ProjectDocumentary video and website

Better Beginnings is a premier practice in the Southeast dedicated to promoting reproductive and emotional health. Their unique destination in Florida offers perinatal mental health and wellness services that aim to partner with and serve patients in a comfortable environment. The team understands that exploring challenging issues and understanding feelings and behaviors can be difficult, so they strive to help patients gain insight, learn practical skills for coping and communicating, and take steps toward achieving their goals.

HDco was commissioned to brand a new mental health clinic in the Southeastern United States. Their team designed a website and produced a brand video as part of a digital marketing strategy to reach new mothers struggling with post-partum depression. The website is modern, crisp, and welcoming, setting Better Beginnings apart from other healthcare websites. The video creates an emotional connection with new moms by removing the stigma of depression.

Since the launch of this campaign, Better Beginnings has experienced exponential growth, helping hundreds of women live healthier, more fulfilling lives with their babies and return to normalcy.