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One of the cool things about working with global clients like Nielsen, is learning about leading edge technology that affects companies and people big and small. For example, I’m working with Nielsen about a new initiative called Out of Home TV measurement. More and more people are consuming television and advertising out of the home,...
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Recent Articles

AI can generate infinite music, but who stops the Salt & Vinegar donuts? Why agentic AI music labels still need humans with taste, judgment, and veto power.
November 10, 2025
The Salt & Vinegar Donut Problem: Why AI Music Labels Still Need Humans With Taste
NielsenIQ IPO Success: Strategic IPO Video Production That Helped Drive a $1.2B Public Offering
August 11, 2025
NielsenIQ IPO Success: Strategic Video Content That Helped Drive a $1.2B Public Offering
How agentic AI is changing product development in CPG—and why human oversight is critical to avoid AI-generated product disasters.
June 8, 2025
Someone Needs To Veto The  Salt And Vinegar Donuts