I’ve been saying for years that ADD isn’t a deficiency, it’s just a new mindset not readily accepted or understood by those who don’t have it.

I’ve also thought that traditional media (broadcast TV, the mainstream music and movie industries, etc.) spend too much time and energy being afraid of new technology when they are some of the few who have the capital and power to be early adopters.

Here’s ever-more support for my theories.
From Yahoo: TV Ads Grab Attention in Fast-Forward