Reading this article, I felt my brain explode and my heart leap the same way they did when I first discovered there was such a profession as graphic design, or when I attended the 1997 AIGA conference in New Orleans and saw giants in the industry give a presentation on large-scale environmental graphics. Here is a one more part of life to design, one more way to help people and businesses, and it is exciting and vast.
Of course, just as the expert says in the article, graphic designers have always done many things that fit into Interaction Design. But there’s so much more — brand is to logo what interaction design is to graphic design — it encompasses and connects.
First of all, nice plug for the AIGA. Secondly, I love the part about Genius Design. Talk about validation. Referring to Ron and Chris that is. And maybe Rusell.
I’ve particularly enjoyed shaping the interation design between HDC and it’s clients. When a client is coming over we consider everything. The mood of lighting, the music playing in the background, the scent of the candle, the beverage we serve.
It’s all apart of the experience.
Which begs the question, what’s the difference between experience design and interaction design?