Some experts project that e-commerce will top $ 123 billion in 2004 – up from an estimated $ 96 billion in 2003. E-commerce now makes up roughly 2 percent of all retail sales, and the influence of online commerce is growing. Here’s a quick look at who is shopping online:


Average household income of an online shopper


Average age of an online shopper


Number of online orders the average online shopper makes in a year (by contrast, the average catalog shopper places only 5.3 orders per year)


Number of consumers who say that more secure payment options would persuade them to shop online

Source: Business Wise

Related Posts

About HDco

Forge an unforgettable brand built on trust and authenticity.

Lean on our decades of experience and track record of success to help you tackle the big problems, whether you’re a global team executive, a regional powerhouse, or an emerging market leader.

Our Reel

Digital marketing case studies for Marketing and Video production for Transunion, a credit bureau

Recent Articles

Video production services for IT companies ~ Tata Consultancy, India's largest IT company employing 280,000 associates.
August 8, 2023
The Power of Intent and Integrity in Marketing: Why Size and Scale Aren’t Everything.
The Rise of Conscious Consumers: How HDco is Leading the Way.
August 8, 2023
The Rise of Conscious Consumers: How You Can Connect.
August 8, 2023
Can Curiosity Build a Fascinating Brand?