Some experts project that e-commerce will top $ 123 billion in 2004 – up from an estimated $ 96 billion in 2003. E-commerce now makes up roughly 2 percent of all retail sales, and the influence of online commerce is growing. Here’s a quick look at who is shopping online:


Average household income of an online shopper


Average age of an online shopper


Number of online orders the average online shopper makes in a year (by contrast, the average catalog shopper places only 5.3 orders per year)


Number of consumers who say that more secure payment options would persuade them to shop online

Source: Business Wise

Related Posts

Let’s start a project!

Forge an unforgettable brand built on trust and authenticity.

Lean on our decades of experience and track record of success to help you tackle the big problems, whether you’re a global team executive, a regional powerhouse, or an emerging market leader.

Our Reel

Digital marketing case studies for Marketing and Video production for Transunion, a credit bureau

Recent Articles

brand strategy workshop, marketing workshop for small businesses, brand workshop for small businesses
May 22, 2024
Unleash Your Brand’s Hidden Power:
A 2-Hour Brand Workshop for Small Businesses
April 3, 2024
Flagler College Roar & Raise 2024: HDco $1000 Challenge Match
Leadership, Empowerment, Workplace, OrganizationalCulture, EmployeeEngagement, Innovation, Management, ProfessionalDevelopment, TeamEmpowerment, LeadershipDevelopment, WorkplaceTransformation, LeadershipSkills, CorporateCulture, CareerGrowth, SuccessStrategies, BusinessLeaders, EmpoweredTeams, WorkforceProductivity, LeadershipInsights, EmployeeMotivation
January 19, 2024
The Hidden Side of Leadership: Cracking the Employee Empowerment Code