Some experts project that e-commerce will top $ 123 billion in 2004 – up from an estimated $ 96 billion in 2003. E-commerce now makes up roughly 2 percent of all retail sales, and the influence of online commerce is growing. Here’s a quick look at who is shopping online:

$64,500

Average household income of an online shopper

42

Average age of an online shopper

15.8

Number of online orders the average online shopper makes in a year (by contrast, the average catalog shopper places only 5.3 orders per year)

53%

Number of consumers who say that more secure payment options would persuade them to shop online

Source: Business Wise