Do photographers need branding?

Some photographers are pro-branding, agnostic or anti-branding.

This is what I find startling though. Photographers are story-tellers. A picture is worth a thousand words right? Our clients are looking to us to create images enhance our businesses, our lives. Whether the photos end up in a magazine, photo album or art gallery they become part of the visual language that represents the event, moment in time or organization. In essence, photographers create images that help define brands.

So do photographers need to develop a brand? Well, the only answer is yes, because “you can’t not communicate.” thx @sethgodin. There are no fence sitters.

Either you take an active role in shaping your brand, or the market will do it for you.

Came across this article, via @billyates. http://www.aphotoeditor.com/2009/12/02/photographer-branding/

Related Posts

Let’s start a project!

Forge an unforgettable brand built on trust and authenticity.

Lean on our decades of experience and track record of success to help you tackle the big problems, whether you’re a global team executive, a regional powerhouse, or an emerging market leader.

Our Reel

Digital marketing case studies for Marketing and Video production for Transunion, a credit bureau

Recent Articles

DJ E.L. at the University Club
March 1, 2025
Make Some Noise! My Journey with the Legendary DJ EL
Imagine a show that's part crystal ball, part microscope, and part rocket ship. We're diving into what's happening now, peeking around the corner at what's coming next, and dreaming big about the future. Now, Near, and the Future is a podcast that will explore and analyze current trends, near-future prospects, and long-term visions in the business world, providing listeners with lively conversation, insights, strategies, and inspiration.
February 28, 2025
Introducing Now, Near, and the Future – Our New Podcast Is Live!
brand strategy workshop, marketing workshop for small businesses, brand workshop for small businesses
May 22, 2024
Unleash Your Brand’s Hidden Power:
A 2-Hour Brand Workshop for Small Businesses