Unleash Your Brand's Hidden Power

In this two-hour brand strategy workshop, you’ll gain the clarity to transform your brand from an afterthought into a powerful growth engine.

Brand narrative: Learn how to define your brand's purpose, vision, and values to resonate with your target audience.

Laser-focus your marketing efforts: Eliminate wasteful spend on the wrong audience. Identify your ideal customer

Streamline your project scope: Set achievable goals and define a clear roadmap for brand development success.

Actionable insights: Gain a better understanding of your brand's current state through an analysis of existing marketing materials.

Deliverables

Comprehensive Report: Receive a detailed report summarizing the brand strategy workshop findings, including insights from your brand analysis, marketing opportunities, and target audience exploration.
Actionable Proposal: We’ll outline a customized proposal showcasing how HDco can help you execute your brand development vision, tailored to your specific needs and budget.

Workshops start at $950

Explore

Hour 1: Explore

Welcome and introductions: Break the ice and set the stage.
Demystifying Branding: Gain a better understanding of branding and its critical role for small and medium-sized businesses (SMBs).
The HDco Process: Uncover our collaborative approach to brand development and see how we’ll guide you through the process.
Unveiling Your Brand DNA: What is your brand’s purpose, vision, and values?
Marketing Alignment: Review your existing marketing plan to discover opportunities.
Target Audience Deep Dive: Determine your existing target audience and ideal customer.

Hour 2: Dream

Data-driven Decisions: Analyze your marketing data to identify opportunities and optimize your approach.
Victory Defined: Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) to define what success looks like for your brand.
Project Scoping: Determine the specific deliverables and activities needed to achieve your brand development goals.
Action Plan & Timeline: Develop a clear and actionable plan outlining the steps to execute your brand vision.
Budgeting for Success: Establish a realistic budget to support your brand development initiatives.

Dream

Reserve your spot today.

Marketing workshops for small businesses are conducted virtually or in person.

Meet your brand strategy workshop coach

Quinn Harrington, CEO & Chief Brand Concierge

Quinn and her team build brands people love for companies, including Transunion, Nielsen, Citi, ESPN, and the PGA TOUR. We solve complex marketing and communications problems through intelligent planning, on-point strategy, and world-class execution. Because our clients think globally, we do too. Our footprint is international. Through videos, design, marketing, and branded content, we help our clients reach their audience with the right message in the right channel and at the right time.

Harrington Design Company was established by Quinn Harrington in 2001. Her work spans design, photography, video production, branding, and communications. Her client roster includes Fortune 500 companies such as L’Oréal, PepsiCo, Tata, and Baptist Health Systems, leading professional services, travel and tourism, and non-profit organizations.

Before her current role, she was the Art Director for Jacksonville’s largest advertising agency. In this role, she was responsible for developing brand strategy, creating brand identities, designing advertising materials, producing collateral designs, and developing websites that defined the brand.

Flagler College Visual & Performing Arts Board Member
Former Vice-President of AIGA Jacksonville
Award-winning designer and director
Former Adjunct Professor, Florida State College
BA in Design and Advertising, Flagler College in St. Augustine, Florida, 1996