Names & taglines

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”64″][vc_column_text]

The foundation of a brand starts with a creative and effective name. And it’s the easiest way to differentiate from your competition.

We take the naming and tagline development process seriously. Our fundamental goal for creating a stand-out corporate name or tagline is words and phrases that both connect with your audience and have a high level of memory retention.

When launching a new product or brand, having a memorable, engaging name immediately sets the tone for what a consumer expects from you. Often times a corporate name can be memorable and make an emotional connection but doesn’t fully define what the brand or product is. That’s okay because a great name’s best friend is a great tagline.[/vc_column_text][vc_empty_space][vc_gallery interval=”3″ images=”17276,17242,17243,17230″ img_size=”full” onclick=”link_no”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/3″][vc_column_text]

How we approach naming and tagline development

Our approach starts with:

  • business objectives
  • communications objectives
  • market research
  • an assessment of the audience
  • the reach
  • the media that you will likely use
  • the likelihood of product or brand extensions

We combine this along with other factors to develop a marketing statement that encapsulates what the name and/or tagline should communicate.

[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/3″][vc_column_text]

Then the magic happens

The creative component of naming and tagline development is part art, part science. There are a dozen approaches to brand or product naming and try every relevant avenue to develop an exhaustive list. Before we turn the candidates over for review, we conduct a knock-out search to determine the viability for Trademarking. After all, what good is falling in love with a name or tagline you can’t own?[/vc_column_text][vc_empty_space][vc_column_text]

What do others think?

In a truly effective name and tagline process, focus groups are conducted and feedback is evaluated. In some cases, crowdsourcing is helpful to generate a broader response. Once we’ve honed the list down to our favorites, the fruit of our labors, we hand it over to the lawyers.[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/3″][vc_column_text]

We create with the intent to Trademark

The ultimate goal is to create a product or brand name that you can Trademark. That’s where the lawyers come in. A more thorough search is conducted and a legal assessment of each candidate is made based on defensibility.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]