A Big Impression for a Tiny Lipstick

And now, some design for the girls… from Business Week Online

Bésame Cosmetics has been tripling its annual revenue by focusing on design, craftsmanship, and showpiece packaging inspired by vintage glamour.

Gabriela Hernandez’ sense of style has always been informed by the chic elegance of such film stars as Rita Hayworth and Bette Davis. So when Hernandez decided to create her own makeup company, Bésame Cosmetics, it was only natural she would return to Hollywood’s golden age of beauty.

A successful art historian and graphic designer, Hernandez had worked on marketing and advertising for a number of companies, including McDonald’s (MCD ) and Kodak (EK ), at the Alma Group, the design agency she founded with her husband in the Los Angeles suburb of Glendale, Calif. However, it was in the midst of projects for major cosmetics brands that she began toying with the idea of creating her own beauty firm. Frustrated with what was available in terms of sophistication, glamour, and quality, Hernandez decided to create a modern line that translated the style and craftsmanship of the 1920s, ’30s, and ’40s. It was a time when cosmetics were designed to be glamorous and even the packaging was considered an elegantly made showpiece.

read the whole storyveiw the slide show

Related Posts

Let’s start a project!

Forge an unforgettable brand built on trust and authenticity.

Lean on our decades of experience and track record of success to help you tackle the big problems, whether you’re a global team executive, a regional powerhouse, or an emerging market leader.

Our Reel

Digital marketing case studies for Marketing and Video production for Transunion, a credit bureau

Recent Articles

Leadership, Empowerment, Workplace, OrganizationalCulture, EmployeeEngagement, Innovation, Management, ProfessionalDevelopment, TeamEmpowerment, LeadershipDevelopment, WorkplaceTransformation, LeadershipSkills, CorporateCulture, CareerGrowth, SuccessStrategies, BusinessLeaders, EmpoweredTeams, WorkforceProductivity, LeadershipInsights, EmployeeMotivation
January 19, 2024
The Hidden Side of Leadership: Cracking the Employee Empowerment Code
leading an evolving workforce, Adapting to Gen Z and millennial workers, Creating a values-driven workplace, Neuroscience-informed leadership, Navigating change with neuroscience
November 14, 2023
How Leaders Can Adapt to an Evolving Workforce: Overcoming Personality Derailers and Navigating Change with Neuroscience-Informed Perspective and Action
Closing the Gap: Why Internal Communications Metrics Matter for Employee Engagement
October 17, 2023
Closing the Gap: Why Internal Communications Metrics Matter for Employee Engagement